Fiori brings in-depth coverage of current beauty products , trends , and substance to all aspects of contemporary life through a sophisticated and diverse array of articles, blending intelligent comments and stimulating features with outstanding photography, glamour and informed round-ups of the best in fashion, accessories, health and beauty, restaurants, travel, and interior design with a reader base of over 300,000 nationwide.

Fiori's editorial content goes beyond mere ‘pop' content. It ventures into the soulful interests of modern day women. Its content goes straight to the heart of readers and to the issues at hand. For example: ‘beauty and healthy living' goes deeper than simply ‘skin deep'. Fiori is different from other magazines. It contains interviews with renowned experts, covers costs, do's and don'ts , quality, price, and all other in-depth information that reader won't find in other magazines.

Fiori strongly recommends; educates and motivates its readers to discover the everyday champions in their midst. It actively strives to enrich people's lives. By keeping its focus the lives of ordinary people who are doing extraordinary things, Fiori will celebrate the achievements of women whilst showing readers that greatness is always within their reach.

Fiori covers modern and current trends in fashion, beauty, healthcare developments and soul-stirring editorial content which immerse its readers with insightful, motivating, enriching, educational, delightful and enlightening content. Fiori's intimacy fulfills each reader, making her believe in her destiny and discover her full potential. Because of this, Fiori is a must read magazine for all Indonesian women.

History of Fiori

Fiori is derived from the Italian language meaning ‘flowers'. This represents women in their prime and celebrates life in it's entirety as a full blossoming flower. The first issue of Fiori Magazine was published in August 2008. Fiori began as the moment of inspiration in the mind of Bella Tan, a woman with passion on beauty & fashion & current lifestyles.


Vision and Mission

Fiori is a new, monthly beauty & lifestyle magazine that celebrates the experience of both modern and traditional working women. With soul-stirring editorial content covering the latest in fashion, health and beauty tips, Fiori will inspire readers with insightful, enriching and unique stories that will delight, enlighten and motivate.

Fiori’s mission is to be the ideal magazine of a mature women, discerning, higher-class demographic in Indonesia. The market’s premier society and lifestyle publication provide unrivaled insights into the glamour and luxury afforded by success.