Target Market
Our consumer authority attracts prestigious brands and passionate readers who are the current and future influences of modern style. We are targeting the niche Indonesian market of successful & working professionals, who are both brand and style conscious, converging fashion and beauty with design, technology and culture, along with accessible information, that co-exists with cutting-edge photography.
Fiori Magazine’s distribution is very different from other competitors; 30% to Indonesia public nationwide and 70% to our multilevel marketing members (since 2003), which we sell market fashion products to. While most competitors’ magazines have high numbers of return, ours are sent automatically to our members. Furthermore, when these members are trying to market their products down the line or recruit new members, Fiori Magazine is included every time they make a sale call, hence multiplying the number of readers.
Fiori already has a solid subscription base of 30,000 members spread throughout Indonesia . Each member shows his/her catalogues to at least 5 - 10 end buyers increasing Fiori's reader base to at least 100,000. This loyal group of readers consists mainly of middle class working women, mothers, homemakers and entrepreneurs. As the members and subscription numbers grow; so will Fiori's reader base.
In addition to these groups, Fiori will attempt to capture general public readers in the public market between the ages of 20 to 35 in major cities throughout the Indonesian archipelago. This is not difficult since Fiori is priced much lower than most competitors.
Projection
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