Target Market

Our loyal readers have grown in good numbers since we are one of the very few magazine that covers majority all aspect of beauty . which attracts prestigious brands and passionate readers who are the current and future influences of modern style. We are targeting the niche Indonesian market of successful & working professionals, who are both brand and style conscious, converging fashion and beauty with design, technology and culture, along with accessible information, that co-exists with cutting-edge photography.

Fiori Magazine’s distribution is very different from other competitors; 70% to Indonesia public nationwide and 30% to our subscribers,& all major cafes , hotels salons . In May 2010 Fiori starts distribution to Singapore & Malaysia .

Projection

Issues : 1-5 — Print Copies : 30.000 — Actual Readers by MLM : 100,000

Issues : 6-12 — Print Copies : 45.000 — Actual Readers by MLM : 180,000

Issues : 3-17 — Print Copies : 60.000 — Actual Readers by MLM : 250,000

Issues : 18-24 — Print Copies : 75.000 — Actual Readers by MLM : 350,000

Typical Reader

The Fiori Magazine Reader Survey was conducted by December 2008 over the Internet and through the distribution of questionnaires, with over 10,000 adults participating and another 100 adults being surveyed in person.

It gave a result of 88% female audience, with the education level of 83% graduates and 17% highschool, in the average of 20 to 49 years of age, which 20-24 = 14%, 25-39 = 68%, 40 and up = 18%